Crypto Weekly Recap: Pump.fun launches PumpSwap DEX, Notcoin expands into ‘Not Games’ platform

Welcome to the latest edition of ChainPlay's Newsletter, where we dive into the week's most exciting and innovative crypto news.

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Crypto Adoption

Japan’s Open House Group Now Accepts XRP for Property Purchases

Major Japanese real estate firm Open House Group Co., Ltd. has expanded its cryptocurrency payment options to include XRP, enabling international customers to purchase properties using the digital asset.

Previously, Open House introduced crypto payments on January 31, 2025, initially supporting Bitcoin (BTC) and Ethereum (ETH). The company has now added XRP, Solana (SOL), and Dogecoin (DOGE), bringing the total number of supported cryptocurrencies to five.

This move could boost XRP adoption, as Open House ranks as Japan’s fifth-largest real estate company by revenue. With properties in key cities such as Tokyo, Osaka, Fukuoka, and Nagoya, the company offers residential, commercial, and studio condominium options.

The firm emphasizes that international buyers must comply with their country’s regulations when using crypto payments. The adoption of XRP aligns with a broader trend of businesses integrating the digital asset into payment systems, with XRP transaction volumes surging in recent years.

GameFi

Square Enix to Shut Down Web3 Project Symbiogenesis in July

Square Enix has announced plans to discontinue its Web3 gaming project Symbiogenesis in July 2025, ending server support after the game's final chapter. Despite an expected update in April or May, the project will cease operations following its conclusion.

Launched amid declining interest in NFT-based gaming in 2023, Symbiogenesis failed to gain traction despite its 10,000 NFT characters and a mystery-driven narrative. Players criticized the lack of financial incentives and engaging gameplay, making it a stark contrast to successful Web3 games like Axie Infinity.

Although initially conceived as a finite gaming experience, frustration grew as Square Enix expanded in-game NFTs while failing to deliver compelling content. The decision reflects broader challenges in the Web3 gaming space, where trust and stability remain key hurdles.

Square Enix remains active in Web3, having partnered with Elixir, HyperPlay, and The Sandbox. However, the company’s retreat from Symbiogenesis signals a shift as more developers reconsider NFT-based gaming ventures.

Heroes of Mavia (MAVIA) Surges After Adding New Gaming Features, Reviving Web3 Interest

Heroes of Mavia (MAVIA) has staged an unexpected rally, surging 370% to $0.56 after sinking to $0.11 over the weekend. The surge comes amid renewed interest in Web3 gaming and the introduction of new game features.

Despite launching late in the Web3 gaming boom, MAVIA struggled to maintain traction, with its token plummeting from a high of $9.70. However, a 700% rise in open interest and short liquidations triggered a strong price rebound.

The civilization-building game aims to increase on-chain ownership of gaming assets, but concerns over unfair mechanics and low engagement persist. With over 1.1 million downloads, MAVIA is now focused on enhancing gameplay to regain its reputation.

The Web3 gaming sector, valued at $11.87M, remains subdued despite attempts at revival. While MAVIA’s rally is seen as speculative, older gaming tokens like GALA, SAND, and AXS are also eyeing a comeback.

Notcoin Expands Into ‘Not Games’ Platform, Offering Unified Rewards Across Telegram Titles

Open Builders, the team behind Telegram’s viral tap-to-earn game Notcoin, has launched Not Games, a new platform integrating multiple games with shared progression, inventories, and rewards.

Not Games will utilize Notcoin’s (NOT) token for purchases, upgrades, and skill-based competitions, with top players competing for NOT rewards every three weeks. The ecosystem aims to unify Telegram gaming by allowing assets earned in one game to be used in others, with secondary marketplace trading.

The first integrated title, VOID, a real-time multiplayer game inspired by Agar.io, debuted last week. Open Builders plans to expand the platform with at least five more games in development, positioning Not Games as the “Netflix of social, viral games.”

Memecoins

Pump.fun Launches PumpSwap DEX as Meme Coin Craze Continues

March 2025 – Out of 8.7 million tokens launched on pump.fun since January 2024, only four still hold a market cap over $100 million, highlighting the rapid boom-and-bust cycle of meme coins. Despite generating $600 million in revenue, most tokens have collapsed or vanished.

To keep trading volume in-house, pump.fun has now launched PumpSwap, its own decentralized exchange (DEX), allowing automatic token migration and future fee-sharing with creators. The move comes as Raydium announced LaunchLab, a competing token generator.

Raydium Strikes Back with LaunchLab After Pump.fun’s AMM Move

In a direct challenge to pump.fun, Solana-based Raydium is launching LaunchLab, a token launchpad designed to compete with the popular meme coin creator. This comes just weeks after pump.fun announced its own automated market maker (AMM), cutting off its reliance on Raydium.

Why It Matters?

• Pump.fun memecoins accounted for 41% of Raydium’s swap fee revenue in the past month.

• Raydium’s native token crashed 25% in February as investors anticipated revenue losses.

• LaunchLab will offer bonding curves (linear, exponential, logarithmic) to match demand and price.

• Pump.fun tokens migrating to its own AMM will likely drain liquidity and fees from Raydium.

Despite the competition, Raydium says LaunchLab isn’t about replacing pump.fun but rather providing an alternative for teams that prefer its AMM v4 for liquidity pools.

This marks a battle for dominance in the Solana meme coin ecosystem, as both platforms fight to retain users and trading volume.

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ChainPlay team